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People talk a lot about the rapidly evolving nature of email marketing, and all that talk is true... partially. Actually, most of the changes affecting email marketing over the past decade have occurred on the receiver side. Your customers, for example, have quickly grown smarter about the emails they request, accept, open, and ultimately respond to.
But on the sender side, things have evolved more slowly. Email marketers continue to send untargeted messages at increasing frequency, despite hard data proving that fewer, more relevant emails produce the really big bang.
BlueHornet's out to change all that. We specialize in helping online retailers create highly targeted email programs that evolve through the customer lifecycle, engaging customers as their wants, needs, and motivations emerge and develop over time.
BlueHornet's lifecycle messaging capabilities are intuitive and more effective for email marketers to use. We've identified the key components that form the foundation of every successful lifecycle campaign, streamlined and automated them, and we've built them into our flagship eMarketing Suite Enterprise email marketing application where you can access them anytime, on demand.
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Identify and target your most profitable customers based on their stated preferences and observed behaviors.
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Make sure your emails arrive at the inbox when your customers are most likely to buy.
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BlueHornet's eMarketing Suite Enterprise (eMS Enterprise) is our flagship permission email marketing application used by the world's top online retailers. More > |
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